SMCR Berlo’s model

The definition of communication is at best undecided. Berlo’s attempt (1960) is shown as a conceptual model below furthering the basic model of Shannon & Weaver (1949).

Literature, see also below:

Berlo, D.K. (1960). The process of communication. An introduction to theory and practice. New York: Holt, Rheinhart and Winston

Shannon, C. & Weaver, W. (1949).  The mathematical theory of communication. Illinois: University of Illinois Press Inc.